IT AIN’T WHAT YOU DO IT’S THE WAY THAT YOU DO IT!
I was with a client just the other day – lovely lady – she runs an Alternative Therapies clinic. Wow – you should see the range of services she offers – FANTASTIC! Includes, Reiki, Indian Head Massage, Swedish Massage, Bowen Therapy, Kinesiology, Reflexology…the list goes on – there are about, I don’t know, 60-odd items on her menu.
What a range!
Except, one thing.
Something about it just didn’t seem to resonate. I couldn’t put my finger on it. What could it be? She does all these things, all these amazing things – but which should I try?
As a customer, which is the right service for me? I don’t even know what half of them are!
What is Bowen Therapy?
What is Kinesiology?
I know what a massage is. That much I know. I’m fine with that.
But… hmm, Indian Head Massage? Swedish massage? What do they do? Now I’m getting stuck.
In fact I’m getting a bit befuddled by the whole thing. You know what? I think I’ll give it all a miss.
The problem is though… I have this pain. Pain in my lower back.
And my partner – she is going through a lot of stress right now – what with her parent’s being ill.
And, you know, my neighbour is really at the end of her tether – well, she has two teenage children – what do you expect?
Now, going back to my client – what if her menu simply stated – Lower Back Problem? I can help. Or, Feeling Stressed? Let me ease your worry. Or even – You have teenage children? I know how it feels – let me help you.
Now, that sounds attractive! Much more appealing! In fact, I do not even need to know what method you are going to use – call it what you want, if it eases me and makes me feel better – physically or mentally – then let’s give it a try.
That is a menu I could far more easily choose from.
As Bananarama once said – IT AIN’T WHAT YOU DO IT’S THE WAY THAT YOU DO IT!