For example during a medical Examination of a a back-pain, the physician’s objective is to listen by asking skilful questions before deciding which one of the following resource to depend on getting the successful results …
X-ray is the most common however not very helpful for looking at soft trauma.
CT-Scan – (Computerised Axial Tomography) using multiple x-rays showing 3-dimensional cross –sectional images – better than the above tool however still not helpful enough for looking at Serves and Discs
MRI Scan – (Magnetic Resonance Imaging) is one of the most sensitive diagnostic tools without risk of any radiation, very helpful looking at the Soft Tissues such as nerves and discs.
Similarly, in Businesses, to get or stay ahead, successful CEO’s constantly seek the most appropriate resources for marketing. They hire their marketing resources based not only knowledge and skill but more so for their attitude, passion and enthusiasm.
Unfortunately where most CEOs who fail let their IT specialists/secretaries/admin-staff/accountants/web-developers manage all their Online Marketing activities. While these people may be really very good that their particular job and related to marketing however it’s like expecting a specialist surgical instrument manufacturer to perform complex surgery successfully.