After all the time, effort and around £15m of this country’s money (hmm, I wonder what I could have done with that instead.) England failed in its bid to host the 2018 World Cup football tournament. Have we wasted our money? If we take the rejection personally it would seem the money may have been better spent elsewhere.
However looking at it objectively, England can learn a lot from this and maybe even take advantage of the situation it now finds itself in.
Would it not be helpful and fair to everyone if FIFA made their selection process transparent and maybe more democratic? After all why all the secrecy?
We could start a Facebook or Twitter campaign to persuade FIFA to be more open? Social media campaigns can be very effective. Who can forget the controversy caused by the retailer Gap changing their logo and being forced to backtrack on the decision after their customers launched a widespread social media protest? After all, we are in the 21st century now and social media is an extremely powerful voice.
On the other hand, the way this country appears happy to overspend our money, maybe it’s not an idea they would consider adopting? A campaign on social media asking FIFA to divulge its secrets would cost too little! I’m sure they can find another way of spending £15m!