Ever experienced a salesperson trying to push his or her product? The harder they try, the further we move away from buying.
Now imagine, everyone is talking about a product, everyone you know has got one, Everyone else is now standing in a line to get one. Our desire switches from, maybe I should get this, to, I want it and I want it now. Maybe we even find ourselves standing in line for hours to get this or maybe we will even pay more than the RRP to acquire what we believe is this Must Have Product.
Marketing is about building relationships and developing advocates – while Advertising is about selling. Marketing is a long-term and ongoing process while advertising is mostly an event
If selling (advertising) seems to be hard work while getting people to buy (Marketing) seems a lot more productive, than why do most businesses do very little marketing.
Maybe, human nature kicks in – impatience? Lack of faith?. Maybe marketing requires planning, patience, delivering, innovation, developing long-term relationships, etc…most of all, requires passion and total trust that what they offer is for the benefit of their customers.
How many Businesses really believe (and have the passion and trust) in their products or service and have the patience to communicate this?
Let me know what you think.